Many Vietnamese people join the Guinness World Record-certified transformation challenge by California Fitness & Yoga. – Photo Courtesy California Fitness & Yoga
HCM CITY — California Fitness & Yoga's Guinness World Record-certified transformation challenge is officially back in Việt Nam.
Featuring a star-studded cast of ambassadors and a brand new theme, this year's challenge is expected to be the biggest ever, featuring an array of incredible prizes to help further spread the message of fitness positivity.
California Transformation Challenge is California Fitness and Yoga's exclusive weight loss programme that offers participants eight weeks of holistic health and fitness transformations from individual workouts and intense group workouts with personal coaching to nutrition consulting services from experts.
Participants compete in the categories of fat loss or muscle gain to win attractive prizes including an iPhone 14, an ICONIC membership card for six months, a gold-plated trophy, and three months of free subscription to nutrition counseling and food delivery services.
According to a recent study conducted in Essex, UK, physical activity can play a crucial role in reducing health inequalities and the economic burden on health services. Specifically, the project integrated physical activity into the lives of individuals with disabilities or long-term health conditions and demonstrated an economic impact in terms of social value of almost US$60 for every dollar invested.
In Việt Nam, previous participants of California Fitness & Yoga's body transformation challenge report similar experiences. They report a decreased need to visit hospitals or call upon medical services, as well as a higher level of energy and physical fitness, and are less prone to minor illnesses or health issues. There are even people reporting a significant improvement in management of prior and pre-existing injuries and an overall improvement in their health after participating in the programme.
"Against this tough time economically, we have never been more dedicated to fulfilling our mission to improve the health and quality of life to all hundred-million people in Việt Nam,” said Dane Fort, chief executive officer of Cali’s parent company, FLG Vietnam. “The transformation challenge is our flagship program toward driving people toward better versions of themselves, and inspiring their families, friends and colleagues with their results to adopt healthier lifestyles themselves.”
In 2022, the fitness leaders efforts were certified by the Guinness World Record Organisation after presenting over 20,000 before-and-after shots showing transformations of people all around the nation. -- VNS
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