Friday, 13/04/2018 18:29

Châu Đốc aims to become spiritual destination

Temple visit: Visitors at Ba Chua Xu (Lady Xu) Temple in Chau Doc Town. — Photo
Viet Nam News

HCM CITY — Chau Doc Town in the Cuu Long (Mekong) Delta province of An Giang has launched a project on sustainable tourism for the 2018-25 period to promote the town as a spiritual and cultural destination with unique tourism products and services.

Tran Quoc Tuan, vice chairman of Chau Doc Town’s People’s Committee, said that the project would focus on developing sustainable tourism, and help raise public awareness of professional and responsible tourism practices that contribute to local economic growth.

The project, called “Communication, Promotion, Human Resources Training and Brand Building for Chau Doc Tourism”, has a total cost of VND40 billion (US$1.76 million).

During the first phase of the project from 2018 to 2020, the town will focus on human resource training and marketing activities for products at home and abroad, according to Tuan.

In the second phase from 2021 to 2025, the town will promote corporate brands and create market recognition in the Greater Mekong Sub-region and Southeast Asia, among other overseas markets.

The People’s Committee also announced that it had chosen a logo for the town with the image of seven lotus petals and Ba Chua Xu (Lady Xu) Temple.

Millions of pilgrims flock to Lady Xu Temple at the foot of Sam Mountain in Chau Doc Town every year, especially during the temple’s most important festival held annually from the 23rd to the 27th day of the fourth lunar month.

Chau Doc Town, with significant Chinese, Cham and Khmer communities, is famous for Sam Mountain, its centuries-old pagodas and the Tra Su Bird Santuary.

Last year, the town attracted 4.9 million tourists and pilgrims. — VNS

Roar: A dragon dance at Ba Chua Xu (Lady Xu) Temple Festival held last year in the Cuu Long (Mekong) Delta province of An Giang’s Chau Doc Town. — VNA/VNS Photo Cong Mao

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