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HCM CITY (VNS)  — Vietnamese pay-TV operator HTVC Cable TV System has begun broadcasting Scripps Networks Interactive Asian Food Channel to its 700,000-plus subscribers.

The 24-hour regional food and lifestyle network will be carried exclusively on Television Media Service Company's platform.

"The launch in Viet Nam builds on our ongoing strategy of regional expansion for AFC and marks the 13th territory where the channel is available," said Derek Chang, the managing director for Asia Pacific at Scripps Networks Interactive.

"We look forward to providing food lovers in Viet Nam with an avenue to immerse themselves in cuisine from around the region and the world, and working closely with TMS to engage and grow our audiences in Viet Nam."

Asian Food Channel programmes include E & O Search for AFC's Next Celebrity Chef, Back to the Street, Great Dinners of the World and 36 Ways to Live.

"Beside introducing world cuisine to Viet Nam, we will share Vietnamese cuisine art with international friends," said Le Thi Phuong Thao, director of Thao Le Entertainment Company, a representative of AFC in Viet Nam. — VNS