Winners of a televised brand design competition, hosted by the Ha Noi Radio and Television, were announced yesterday.— Photo hanoitv

HA NOI (VNS)  — Winners of a televised brand design competition, hosted by the Ha Noi Radio and Television, were announced yesterday.

The judges did not award the VND100-million (US$4,700) first prize to anyone as they could not find a design worthy of it. So they awarded two VND70-million ($3,000) second prizes, one each to graphic designer Le Quy Hai and the duo Nguyen Manh Tuan and Ngo Thanh Long.

The VND50-million ($2,400) third prize went to designer Tran Hoai Duc.

Speaking about the unexpected decision, the chief judge and renowned designer Peter Anderson said: "At one point I wondered why the contestants did not have much experience in television logo design. Then I asked myself how often a television invites contestants to participate in such a brand design competition."

The London-based graphic artist will continue to work with three designers to help them develop their designs "till they can translate completely the language of TV".

The Ha Noi Radio and Television launched the competition last October with the aim of selecting the best design as its new brand identity. The new brand package is expected to represent the 60-year-long history of the broadcasting firm and its values.

The competition received nearly 2,000 entries. — VNS