HA NOI (VNS)  — The Korea Tourism Organisation (KTO) has launched a campaign to raise money for Vietnamese sports with the theme of Korean Tourism Supports Viet Nam.

Part of Korea's tourism revenue will go towards supporting Vietnamese athletes at the Asian Games and Asian Paragames held in Incheon this year.

The number of Vietnamese tourists to Korea has been increasing in recent years, so industry representatives felt they should encourage Viet Nam, said Kang Sung-ghil, executive director of the KTO in Viet Nam.

"We also call on partners to join us in the campaign," he said.

In the framework of the campaign, other events will be organised such as a writing contest for Vietnamese people who have travelled to Korea, TV game shows and flash mob dancing contests.

The KTO also co-organised performances and presentations to introduce Korean art and promote new tourism products at Viet Nam International Travel Mart 2014, held in Ha Noi on April 3-6. — VNS