Photo msadasia.com

HA NOI (VNS) — Much of the world's advertising is pitched at pretty women, or uses them to draw in viewers and get higher ratings.

Realising this, Asian advertising agencies has organised another Miss AdAsia 2014 contest "to honour beautiful young women from Asian countries".

Candidates aged 18-28 will be selected from photos they send to the organising board.

Already, contestants from Laos, Thailand, South Korea, Japan, and India have registered to join. The organisers will accept applications until the end of this month.

The final ceremony will be held on October 4 in Ha Noi. Two well known bands from South Korea will take part.

The winners qualify for entry in the Miss First Beauty World 2014 contest organised in South Korea.

Initiated in Viet Nam in 2013, the contest is a part of the Asian Advertising Congress. — VNS