The Malaysia Tourism Promotion Board (MTPB) held art performances and seminars during the International Travel Mart last week to promote Malaysia tourism and seek co-operation with Vietnamese partners.

Mohd Akbal Setia, director of MTPB's Viet Nam office, said Malaysia wanted to co-operate with Viet Nam in tourism development, creating the best possible conditions for citizens from the two countries to explore their respective regional allies. He also said Viet Nam had the potential to become an international tourism hotspot, citing its varied and ancient culture and the many sites officially recognised by UNESCO as natural or cultural heritages.

Malaysia is currently developing new tourism ventures based on the meetings, incentives, conferencing and exhibitions (MICE) markets.-VNS