CGV cinemas will also be installed with 4DX, a motion picture technology that provides a four-dimensional cinematic experience. — Photo courtesy of CJ Group

HA NOI (Biz Hub) — All Megastar cinemas have been renamed CGV as of Wednesday, January 15, announced the CJ CGV Group of South Korea, the new manager of Viet Nam's biggest cinema chain.

CGV cinemas will also be installed with 4DX, a motion picture technology that provides a four-dimensional cinematic experience.

CGV cinemas in Ha Noi and HCM City will be the first to offer the group's latest technology.

A joint venture between Vietnamese and foreign investors, MegaStar had opened its first cinemas in the two largest cities of the country in 2007.

Since then, the number of cinema complexes has jumped to 13 in seven cities and provinces nation-wide, claiming more than 50 per cent of the market share.

According to the group's CEO Seo Jung, CGV Viet Nam aims to maintain its market share and entertain audiences in Viet Nam with new and interesting experiences.

Jung said that Hollywood blockbusters will be screened in Viet Nam even before they are released in the North American market. The group also expects to organise a Viet Nam Film Festival in South Korea this year to promote Viet Nam's cinematography and culture.

CJ CGV operates South Korea's largest multiplex cinema chain and has expanded its investments to the US, Indonesia and China.—VNS