Permate Affiliate Fest 2025 features renowned artists in HCM City

HCM CITY — The large-scale Permate Affiliate Fest 2025 will bring a vibrant music and technology event to entertain participants, especially for publishers, agencies, brands and digital marketing enthusiasts, in HCM City next week.

It is the first time a festival will hold a combination in-depth affiliate marketing seminar and outdoor music show in the country, promising a comprehensive, creative and trendy experience for the audience.

The highlight is the music performance, with the participation of prominent faces from two famous music shows: Anh Trai Vượt Ngàn Trông Gai (Call Me By Fire) and Anh Trai Say Hi (Say Hi Never Say Goodbye).

Names like Bùi Công Nam, known as the 'king of commercial music', HURRYKNG and Wean, along with the special guest appearance of Orange, who became famous for her well-known song Em Xinh, promise to stir up the stage with unique hits.

The music night, which also features Only C, Obito and a vibrant debut from DJ Rin, will be hosted by MC duo Tuyền Tăng and Zico, who are expected to create a youthful, modern and close-to-the-audience atmosphere.

Each artist will have 20 minutes to perform and five minutes to interact with their fans, but the entire song list is still being kept secret to create surprises during the show.

Apart from the concert, under the theme The Game Changer, the festival will reflect the transformation of the affiliate marketing industry in Việt Nam, as businesses and technology platforms shift from the traditional affiliate marketing model with external networks to performance partnerships.

Vietnamese singer sets to judge sensational Chinese musical show

HÀ NỘI — Hit singer Phạm Đan Trường will be among the judges of Sing! Asia 2025, a Chinese sensational music show that includes a large line-up of artists from various countries, including a young star from Việt Nam.

The Mưa Trên Cuộc Tình (Rains on Love) singer will take on the role alongside international artists including Jane Zhang, Alec Su You-peng, Jessie J, Jimmy Lin, You Zhangjing, Shizuka Kudou and Jeff Chang.

Sing! Asia is a large-scale music competition organised by the iQIYI platform. Taking place over 30 days, the competition is filmed in various countries including Japan, China, Việt Nam, Shanghai, Macau, and Singapore, featuring 32 contestants.

Trường revealed that he was incredibly happy when he received the invitation and he had wanted to share that joy with friends and fans immediately, but had to maintain confidentiality as required by the organisers.                     

Central city to attract visitors from the Middle East                                              ĐÀ NẴNG – The central city’s Culture, Sports and Tourism Department will be organising a series promotional programmes to introduce the delights of visiting the area.

The programmes focus particularly on travellers from the Middle East with Emirates, the world’s largest international airline, opening a new air route from Dubai to Đà Nẵng via Bangkok, with four flights per week starting on June 2.

Nguyễn Thị Hoài An, the department's vice director, said the Middle East visitor market has much potential, with the city’s tourism industry having eyes on where new growth will come from as it grows.

An said Đà Nẵng will promote luxury vacation programmes and beach entertainment services for Middle East customers.

She said Đà Nẵng is already ready to host travellers from that market with qualified Halal food services, MICE, golf specials, wedding conventions and a system of luxury resorts. 

Announcing its newest flight route in March, Emirates noted that the central city is its third gateway into Việt Nam, after Hà Nội and HCM City.

It will operate four flights each week to Đà Nẵng on Mondays, Wednesdays, Fridays and Sundays, and will be using a Boeing 777 aircraft on the new route. VNS