One month after the official launch of river tours to some destinations in HCM City and the Mekong Delta, travel firms said the number of tourists booking these tours remained modest as the destinations were not attractive.

At the launch on June 4, Saigontourist Holding Co announced seven main tours and named Saigontourist Travel Service Co, Fiditourist and Saigontourist Restaurant Boat as the main sellers of the tours.

Nguyen Viet Hung, general director of Fiditourist, said travellers were not familiar with these new tours, which did not offer sufficiently scenic attractions that satisfied customers.

On the other hand, Doan Thi Thanh Tra, marketing manager of Saigontourist Travel Service Co, said it was hard to assess the tours in the current low season for foreign travel to Viet Nam.

He said that more promotions could produce long-term success. — VNS