During the 9th Buôn Ma Thuột Coffee Festival 2025, beauty model H''Hen Niê dressed like an iconic coffee filter, gliding along the streets with thousands of festival goers.
The newly-crowned Miss Global 2024 said she was truly happy to be the first Vietnamese beauty to win the title and thanked the support and encouragement from the audience, especially from her hometown.
An increasing number of Chinese celebrities are choosing high-end Vietnamese fashion, creating new opportunities for Vietnamese designers to make their mark in the 1.4 billion-strong market.
