An image in the application of tourism brand guidelines, which the Viet Nam National Administration of Tourism announced today.

HA NOI (VNS) — The Viet Nam National Administration of Tourism (VNAT) presented brand guidelines to help tourism agencies effectively use slogans and brands in promoting tourism in the country this morning.

The guidelines are contained in a software application and compact disc that were presented at a seminar on the guidelines.

At the seminar, Le Anh Tuan, vice director of the Tourism Marketing Department under the VNAT, explained that the country's tourism brand combined four values: time, intensity, mystery and commitment.

Tuan also stressed the significant role of brand development in tourism promotion and marketing.

"The tourism brand sends a message that Viet Nam will provide tourists with memorable experiences containing an aura of mystery and excitement from seemingly mundane matters such as ethnic customs, traditions and religions," Tuan said. "Tourists also see the commitment of the Vietnamese people in providing them with the best service and hospitality."

He explained that national tourism would be developed with four key products: coast, culture, nature-based and city breaks.

The Culture, Sports and Tourism Minister has approved the slogan "Viet Nam: Timeless Charm" and the symbol of five colourful lotus petals for the country's tourism promotion programmes from 2012 to 2015.— VNS