Ha Noi-based Luxury Travel agency is preparing to launch its new joint venture, Asia Premium travel, with a Cambodian partner to promote high-end tourism in Cambodia later this month.

"Luxury tourism is booming in Cambodia with bookings increasing remarkably last year. We believe it will continue to rise in future," said Luxury Travel CEO, Pham Ha.

The move comes as Cambodia is fast sealing its place as a must-see destination in Southeast Asia.

"Luxury accommodation in Cambodia has increased in recent years, with the offerings of Song Saa Private Island in Sihanoukville, the Sofitel Phnom Penh Phokeethra in Phnom Penh and the Park Hyatt in Siem Reap," said Chea Win, co-founder and CEO of Asia Premium Travel.

"We propose to build the first Cambodian-based premium luxury travel company which provides a rounded travel service and hospitality in Cambodia and the Mekong River sub-region." — VNS