HCM City Television (HTV) and Cuu Long Studio, a private film company, have contributed financing and staff to produce a new TV programme aimed at the farming community in southern provinces. — Photo cuulongfilms

HCM CITY (VNS) — HCM City Television (HTV) and Cuu Long Studio, a private film company, have contributed financing and staff to produce a new TV programme aimed at the farming community in southern provinces.

The five-part series, Nong Thon Moi (New Rural Areas), will feature personalities who have achieved success in farming and have sold their produce at home and abroad.

The 20-minute shows, to air next month, will be shown in areas where entertainment shows and films usually rule the roost.

They will include the latest information about farming and the opportunities and challenges in a global market.

"We hope our programme will become a forum for farmers to talk about their agricultural successes and problems," said Phan Hoang, director of the Cuu Long Studio.

Since 2009, Hoang's staff has worked with HTV directors to produce five programmes that feature traditional cultures and lifestyles, tourist destinations in the region, and different forms of agriculture.

The Thoi Su Nong Nghiep show, for example, which airs every weekend on HTV9, highlights the latest information and reports on how to run a business.

"We invited dozens of experienced businesspeople and academics to participate in our programmes to help viewers improve their agricultural knowledge and skills," said Hoang, adding that the producers had received thousands of letters from viewers each month who support the Thoi Su Nong Nghiep show.

Hoang, with a staff of nearly 40 people, is confident they can achieve better business.

His programmes have been sold to seven TV stations in the region, including Vinh Long Television and Binh Duong Television. The new five-part series Nong Thon Moi will air on HTV9 channel every Thursday.

Duong Thanh Tung, deputy director of HTV, said his station had worked with Cuu Long Studio to produce quality TV series portraying the life and work of farmers living in the Cuu Long (Mekong) River Delta region.

Their films like Khat Vong Dong Que (Countryside Aspiration) have captured thousands of viewers and highlight the ambition and skills of young farmers who have helped local villagers escape poverty. — VNS