Experts and enterprises at a recent conference agreed that Viet Nam's existing tourism trademark was still not well known..— Photo cinet

HA NOI (VNS)— Experts and enterprises at a recent conference agreed that Viet Nam's existing tourism trademark was still not well known.

According to participants at the Thursday function to define the trademark, tourism enterprises and localities have not paid enough attention to promoting the trademark, despite rapid development of the industry in the past five years.

They said more money should be invested in local and foreign advertising, including the use of TV clips.

It was agreed that developing a better tourism trademark should be based on the existing trademark itself, the regions and tourist enterprises. The present trademark is said to be too weak to lure tourists.

"The problem lies in policy," said Pham Trung Luong, deputy director of the Tourism Development Research Institute.

"Enterprises are allowed to use only 5 per cent of their incomes on advertising," he added.

Nguyen Van Tuan, director general of the Viet Nam National Administration of Tourism, said Viet Nam was developing three main streams of tourism products – the sea, culture and ecology.

The tourism products of these three streams will be the key to developing a stronger trademark. — VNS