MICE tourism, which brings in high-spending visitors leading to increased revenue and economic activity, is a strong and growing sector in many countries and regions, including in Việt Nam and Taiwan (China).
The Việt Nam Tourism Association (VITA) and the Việt Nam MICE Tourism Association (VMA) on April 11 introduced one of their largest event of the year MICE Expo 2025 which received great attention of businesses at the ongoing Việt Nam...
Da Nang''s tourism promotion centre has launched a
programme to promote MICE tourism (meetings, incentives, conferences and
exhibitions) in Ha Noi and HCM City, the two major domestic tourism
markets.
Promoting Viet Nam as an attractive Meeting, Incentive, Convention, and
Exhibition (MICE) destination will be a key factor in developing the
nation''s tourism sector, said director of Hoa Binh Tourist and
Convention Company Nguyen Khac Huyen.
The Malaysia Tourism Promotion Board (MTPB) held art performances and
seminars during the International Travel Mart last week to promote
Malaysia tourism and seek co-operation with Vietnamese partners.
