Da Nang''s tourism promotion centre has launched a
programme to promote MICE tourism (meetings, incentives, conferences and
exhibitions) in Ha Noi and HCM City, the two major domestic tourism
markets.
Promoting Viet Nam as an attractive Meeting, Incentive, Convention, and
Exhibition (MICE) destination will be a key factor in developing the
nation''s tourism sector, said director of Hoa Binh Tourist and
Convention Company Nguyen Khac Huyen.
The Malaysia Tourism Promotion Board (MTPB) held art performances and
seminars during the International Travel Mart last week to promote
Malaysia tourism and seek co-operation with Vietnamese partners.
