Amazon Singapore Launches First Online Baby Fair and #TheAmazingBabies Contest

• Enjoy discounts on parenting essentials, baby products, toys and more on Amazon.sg
• Join #TheAmazingBabies Contest and stand a chance to win S$600 worth of baby related products

SINGAPORE - Media OutReach - 21 May 2020 - (NASDAQ:AMZN) - Amazon Singapore launches today the first online baby fair on Amazon.sg, and the #TheAmazingBabies contest. Covering every stage of a parenting journey, Amazon's Baby Fair offers a wide variety of parenting and baby care products, children and maternity apparels, baby food, toys, books and more, at great prices and convenience. In addition, Amazon is introducing #TheAmazingBabies monthly contest from May -- July 2020 where five lucky winners each month stand to walk away with S$600 worth of baby related products from Amazon.sg. More information on the Baby Fair can be found here: https://www.amazon.sg/baby-fair. Details of #TheAmazingBabies contest, including how to enter, can be found here: http://amazon.sg/amazing-babies-contest.

"We are delighted to announce the launch of our first Baby Fair on Amazon.sg in Singapore. As a parent myself, I know raising a child can be immensely rewarding and also challenging at the same time. We hope that this Baby Fair will help all parents discover new baby products, reap savings with these great deals and enjoy fast, convenient and fuss-free shopping so they can focus on spending quality time with their little ones," said Henry Low, Country Manager,
Amazon Singapore.

Baby Fair Deals

Amazon is making thousands of products available on Amazon.sg with its first Baby Fair, including items from brands like Skip Hop, Dr Brown's, Ergo Baby, and more. The curated selection and deals for Amazon's Baby Fair can be found on https://www.amazon.sg/baby-fair  and the Amazon Shopping App. The deals included below -- and more -- will be available on various dates and times between now until 3 June, 2020, while supplies last.

Deals specific to Amazon.sg include:

• Save up to 30% off car seats and strollers such as Sparco, Graco, Britax
• Save min 20% off baby apparel such as The Gro Company, Skip Hop, Ergo Baby with min $200 spend
• Save min 20% off baby food such as Hipp, Gerber, Wakodo with min $50 spend
• Save min 20% off baby consumables such as Cetaphil, Johnson's Baby, Mamy Poko with min $200 spend
• Save up to 20% off other baby brands such as Burt's Bees, Carter with min 2 units purchased

#TheAmazingBabies Contest

These are extraordinary times and Amazon is celebrating the amazing babies born this year in Singapore with the launch of #TheAmazingBabies contest. The contest will start on 21^st May 2020, and take place on a monthly basis from May -- July 2020. Five lucky winners will be chosen each month to walk away with an Amazon Mystery Box comprising S$600 worth of baby items from Amazon.sg.

To participate in the contest, parents simply need to make a wish list of baby items they want from a shortlist here and submit their wish list link as a comment on the contest post on Instagram by the closing date. The top five entries with the most likes by 15:00, 3 June 2020, will win one mystery box each. The first monthly contest will begin on 21^st May 2020, and entry submissions will close on 28^th May 2020. For more information on the contest guidelines, please visit: http://amazon.sg/amazing-babies-contest. Follow @amazon.sg on Instagram to get the latest updates on #TheAmazingBabies contest.

For more information on the Baby Fair, please visit: https://www.amazon.sg/baby-fair 

For more information on #TheAmazingBabies contest, please visit: http://amazon.sg/amazing-babies-contest

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit Amazon.sg.