HCM CITY—A coffee festival to be held in Buon Ma Thuot, the capital of Dac Lac in the Central Highlands, will highlight the central role of the crop in the province's and Central Highlands' economy and society.
Y Dham ENuol, Dac Lac's deputy chairman, has told the media that the four-day event starting on March 10 will promote tourism, coffee trade, and investment in the industry as well as the image of his province as a coffee city.
The opening day will be dedicated to thanksgiving for the bean and will feature a lion-dance parade and elephants carrying the coffee symbol.
Trung Nguyen Corp will display the more than 10,000 items to be housed at a World Coffee Museum it plans to build later this year in the province.
An exhibition on the coffee industry that will run through the festival will be attended by 160 companies, both from Viet Nam and overseas, who will display their products, technologies, and services at 500 booths.
There will also be performances by ethnic groups living in Tay Nguyen and art groups from coffee growing nations.
A national record for largest coffee filter will be created on March 11.
Pele, widely considered the King of Football of all time and a citizen of Brazil, the world's largest coffee growing country, will attend the festival. — VNS