Viet Nam News
by Hong Van
They do their tai chi early in the morning, or dance a few waltzes in the park and join peer-group associations, but at the end of the day, they’re home most of the time, sitting in front of the TV.
And the retirees are none-too-happy with what they see on it, because the shows are mostly geared towards the younger generation.
Ha Noi resident Nguyen Thi Tuong, 67, says: “Since I retired, I have much more leisure time. Though I love meeting my old friends to chit chat, I still spend most of the time at home, watching TV. But it is flooded with reality shows for the young. Some programs are just too noisy and not suitable for people like me.
“I watch what the television offers, but still prefer and still wait for some entertainment programs for an older adult audience. Seeing people in their sixties and seventies sing passionately on television makes me happy. It shows that after retiring, the elderly still can lead an active life, joining and enjoying entertainment activities.”
Viet Nam Television had more than a 100 game shows and competitions as of this April, according to Viet Nam TAM (Television Audience Measurement). Among these, just a handful target older adults, like Tieng Hat Mai Xanh (Forever Young Singing Voice), Vui-Khoe-Co Ich (Happy-Healthy-Helpful), Chuyen Tuoi Gia (Talking about the Elderly).
Besides these programmes, seniors also join shows like Chiec Non Ky Dieu (The Magic Conical Hat), Who’s the millionaire or Viet Nam’s Got Talent, like 59-year-old Nguyen Thanh Thuy and 83-year-old Nguyen Thanh who took the stage to sing, or 62-year-old Nguyen Thi Nhien who rocked the audience with her Gaengnam Style dance.
These contestants did not win big at the reality shows, but they left a deep impression on the audience for their undaunted spirit and inspirational stories. Sadly, programs where both young and old adults can perform together are not many. And contestants like Thuy, Thanh and Nhien are exceptions.
“It is a common thought that retired people are old and weak and need care from family and that their need for entertainment reduces when they get old. In reality, the senior citizens are still dedicated to the community and family and like the young people, they are active and like reality shows. The proof is in shows like Vui-Khoe-Co ich or Tieng Hat Mai Xanh that receive thousands of applications every year. They join not to compete but to entertain,” film producer Nguyen Thi Hong Ngat told the Dan Tri newspaper.
“It’s a very wrong, conservative way of thinking that the elderly should stay at home,” said Nguyen Trang, part of the team producing Tieng Hat Mai Xanh programme told Viet Nam News.
In fact, the elderly may have greater demand for entertainment than the young. They need a playground to pursue passions that they could not when they were young, whether it is dancing or singing or something else.
Tieng Hat Mai Xanh is one of the very few programmes for the older adult audience that has survived for more than six years. It still attracts between one to three thousand applications every year.
“It is good that over the past several years, we’ve seen many older adults actively join the community of people at same age and sing together to be young again,” Trang said.
While the senior citizens are looking forward to more suitable entertainment programmes, producers do not seem too keen.
Television agencies and game show producers are focused on entertainment reality shows and competitions for young people, because they look for ratings and advertising benefits.
“It is understandable that most producers aim at a young audience as they are the ones who use smart devices and who the advertising companies target, too,” said Trang. “Yet, it is undeniable that older adults still account for a not-so-small share of the overall audience.”
The older adult audience are mostly retired people, having more time for television programmes and fewer means of entertainment than young people, who are busy with study and work. — VNS