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Monday, 23/08/2010 08:54

Ha Noi goes ‘dingbats' at exhibition

Moral of the story is...: Folklore by Rafo Castro and Paulo Visguerio takes a new look at Brazilian fables.

Moral of the story is...: Folklore by Rafo Castro and Paulo Visguerio takes a new look at Brazilian fables.

Cultural icons: Dingbats reflect the culture of Brazil's northeastern region.

Cultural icons: Dingbats reflect the culture of Brazil's northeastern region.

HA NOI — Dingbats Brazil, an exhibition of Brazilian graphic design, is now being held at the Viet Nam Fine Arts Museum. The exhibition features a decade of digital pictorial alphabets – or dingbats – in 35 works by 22 prominent, contemporary designers.

Sponsored by the Brazilian Embassy in Ha Noi, the Ministry of Culture, Sports and Tourism and the Viet Nam Fine Arts Museum, Dingbats Brazil presents a little-known aspect of Brazilian graphic arts in the hope of promoting understanding and a dialogue among artists and the public, said Brazilian Ambassador to Viet Nam Joao de Mendonca Lima Neto.

Selected by graphic designer Bruno Porto in 2006 while he was the co-ordinator of illustration studies for the Visual Arts Institute of Rio de Janeiro's UniverCidade, the exhibition also forms a chronicle of Brazilian culture through icons of music, religion, arts, sport and cuisine. Many dingbats are pictograms – tiny pictures of churches, airplanes, skiers, telephones and symbols used in tourist industry.

In recent decades, Brazilian graphic design has become increasingly popular in Latin America, Europe and Africa. This decade, a small but dedicated group of Brazilian designers has sought to include Asia in this landscape, promoting Brazilian graphic arts through exhibitions, magazine articles, workshops and lectures, said Neto.

"We don't want to present what you and the world have already known about Brazil like football or samba," he added. "We want to introduce something you didn't have any idea about."

The exhibition runs through August 30 at 66 Nguyen Thai Hoc Street in Ha Noi. — VNS


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