SINGAPORE – The Ascott Limited (Ascott), a lodging business unit wholly owned by CapitaLand Investment, will launch an anniversary campaign for its loyalty programme Ascott Star Rewards (ASR) from now until May 31 this year.
As part of the anniversary campaign, members can earn 25 per cent bonus points when they book and stay at any of Ascott’s ASR participating properties.
The addition of Oakwood and The Unlimited Collection brands through Ascott's strategic acquisition in July 2022 into the portfolio further expands the growing list of properties that ASR members may enjoy privileges at. All bookings made for stays at participating properties across the Oakwood and The Unlimited Collection brands will further entitle members to an added 2X points for the same period. These include properties in Indonesia, India, Malaysia, Singapore, Thailand, Việt Nam and Cambodia.
ASR points earned can be fully redeemed for stays at participating properties spanning 14 brands globally, with no minimum spend required nor blackout period. Alternatively, points can also be exchanged for rewards with our partners or channelled towards a good cause.
Celebrating the fourth year since its launch in 2019, ASR has seen exponential growth with a 36 per cent increase in membership year-on-year in 2022. ASR members currently enjoy exclusive access to year-long discounts off best flexible rates, seasonal member-only offers, birthday vouchers and stay privileges, with direct bookings made through Ascott’s brand website discoverasr.com and the mobile app. Guests holding elite memberships from other hospitality loyalty programmes will also benefit from an equivalent status-match when they sign up for an ASR membership.
Tan Bee Leng, Ascott’s Managing Director for Brand & Marketing, said: “We launched the ASR programme back in 2019 with a commitment to develop it as one of the strongest hospitality rewards programmes. Four years on and in spite of the challenges as a result of the pandemic, we are proud to continue upholding this ambition. Flexibility, convenience and stay benefits are just some of the offerings to empower our guests to make the most out of their stay with us. As consumer travel demand evolves, we strive to continue building customer loyalty by ensuring that our offerings remain relevant and compelling enough to meet the increasing expectations of an attractive loyalty programme. Since ASR’s inception, the programme has witnessed strong membership growth and value, with ASR members contributing to nearly 90 per cent of Ascott’s direct bookings online, out of which 50 per cent are repeat guests.”
Leverage your experience with ASR programme. Photo by The Ascott
With the next phase of growth, the ASR programme will progressively be elevated with value-add experiences for all members, starting with a complimentary one-year Wall Street Journal (WSJ) subscription for eligible Platinum members who have booked and completed a stay during the campaign period. The subscription will include unlimited access to WSJ.com, podcasts and its newsletter, The Daily Shot.
Poised to continue its growth momentum in the years ahead, the programme has since received strong industry recognition, clinching the Best Hotel Rewards title in the prestigious TripZilla Excellence Awards 2022, and Outstanding Loyalty Program of the Year 2022 by Platinum Traveller’s Hospitality Annual Awards in China. VNS
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