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Thursday, 26/08/2010 09:24

TV stations vie for viewers

What's up, doc? Actress Trang Nhung (right) plays a leading role in Anh Em Nha Bac Si (Doctor Brothers), a 30-part TV series produced by Vinh Long Province's TV station and its partner, Vietcomfilm. — File Photo

What's up, doc? Actress Trang Nhung (right) plays a leading role in Anh Em Nha Bac Si (Doctor Brothers), a 30-part TV series produced by Vinh Long Province's TV station and its partner, Vietcomfilm. — File Photo

HCM CITY — In a competition with leading television stations like Viet Nam Television (VTV) and HCM City Television (HTV), stations in the provinces are trying to lure local viewers to their programmes.

Vinh Long Province's TV station, for example, has worked with Phuoc Sang Studios, Vietcomfilm and Thien Nam An, three private film companies in HCM City, to produce TV series and game shows.

The station has increased its broadcast time for Vietnamese films from two hours per day to more than seven hours per day.

It has broadcast Anh Em Nha Bac Si (Doctor Brothers) and Me Chong Nang Dau (Mother and Daughter-in-Law), both long-running TV series produced by the station and its partners, Vietcomfilm and Thien Nam An.

Phuoc Sang Studios, one of the country's leading private film companies, has decided to release its 30-part TV series, Lau Dai Tinh Ai (Love Castle), on Vinh Long Television channel this year.

Cable subscribers grumble at fees

Subscribers in HCM City and Tay Ninh Province have complained about a new 33-per cent increase in fees imposed by Saigontourist Cable Television (SCTV).

On September 1, the monthly charge will increase from VND66,000 to 88,000.

SCTV said the fee was necessary to improve the content quality of its channels and serve the increasing demands of customers.

It said other charges such as water and electricity have risen sharply, and the new fee would help the company make further investments.

SCTV has invested hundreds of billion of dong to buy the copyright of many special comedy shows and films.

It has launched more channels, including the women and family channel (SCTV13), foreign-film channel (SCTV16) and sports channel (SCTV15).

However, many customers have complained about the quality and content of SCTV channels.

Customer Thanh Hien of Tan Phu District in HCM City said the comedy channel SCTV1 was disliked by many viewers because its content was outdated and dull.

Hien said when SCTV had hiked the fee from VND44,000 to 66,000 yet, programme quality remained the same.

The Asian-film channel, SCTV9, is showing films seen 10 years ago, and the Vietnamese-film channel is also airing films that have been shown on other channels.

Subscriber Luong Van Trung of HCM City's Thu Duc District said he liked the sports channel, but many programmes were repeats. Also, unclear images marred the viewing experience.

The show will be broadcast on channels of TV stations in Binh Duong, Tien Giang, Kien Giang and Lam Dong provinces.

"We've worked with Vinh Long Television to produce or exchange documentary films and TV series that will be broadcast on the station's channels," Phuoc Sang, the company's director, said.

"We see a chance here to develop our business," he said.

Vinh Long Television plans to make a large investment in its studio that serves film projects, according to the station's representative.

The station also has a TV mobile unit to serve remote areas.

"Our staff, including young directors and producers, has also diversified its programmes to cover culture and society, education, health, entertainment and sports to help viewers better understand the country and the world," he said.

He added that his station was conducting research to identify ways to co-operate with private entertainment companies to produce more quality programmes.

Like Vinh Long, TV stations in other provinces have invested several billion dong to build and upgrade their technology at their studios, in an aim to improve programmes and signal transmissions.

Binh Duong Television has worked with its partners to produce Nguoi Dep Binh Duong (Miss Binh Duong) and a 30-part TV series, featuring the province's history and people.

The film will be aired on BTV1 channel next month, hoping to attract local residents and many audiences in HCM City and other provinces such as Can Tho, Vinh Long and Dong Thap.

"Our film producers and TV stations should work together to increase the number of Vietnamese films aired to at least 30 per cent of all TV film screenings," said Phan To Hong Hai, exhibition division director of Thien Ngan (Galaxy) Studios, the country's first private film company.

Thien Ngan has produced entertainment programmes for show on TV channels in Ha Noi, HCM City and other provinces. — VNS


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